Sales and turnover are often prioritised in businesses at the expense of cost management. While these figures are very important, it is as important to ensure that costs are monitored and controlled.

As a business grows, variable costs need to be monitored carefully to ensure that they do not increase at a faster rate than turnover. Fixed overheads can also creep up and the combination of these costs should be carefully controlled particularly as the business grows. Fortunately, as cost management is frequently neglected there is often great potential for cost saving if this area is addressed.